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Truecaller Pulse: a new category of consumer intelligence transforming real-time declared choice into activation-ready audiences at massive scale. The Big Idea: Consumer Choice Is the Most Valuable Signal in Modern Advertising. Digital advertising has long relied on inferred signals like browsing history. Truecaller Pulse replaces guesswork with declared choice, allowing brands to ask consumers directly what they want. When consumers declare their intent, every part of a campaign; planning, targeting, and messaging becomes significantly smarter and more efficient.